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TRUE is now accepting advertising. Oxygen Media is advertising two original shows. Mr. Romance, which is sponsored by TRUE, and Confessions of a Sociopathic Social Climber.
According to the press release:
TRUE is able to segment its core audience based on criteria such as income, location and hobbies, Oxygen Media can reach its key audiences with tailored messages in places where TRUE’s members take the most action, including TRUE’s home page, its search engine and its popular online magazine, “U.”
This is a smart move for TRUE. Advertisers will appreciate the ability to target specific high-yield demographic segments of the membership database.
