True Spam

by David Evans on December 22, 2004 in Marketing

Last night I received 7 emails in a row from True. One of them was a new members email displaying, among other places, a woman from Guam. What is it with the loose search parameters? I definitely have to put together a member search shootout one of these days.

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Dave Evans January 4, 2005 at 2:28 pm

Turns out there was a problem with their batch email processor over the holidays. I received an email from the President, Ruben Buell, about this. Unheard of in this industry to hear directly from an executive like that.

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