Interesting article in the LA

by David Evans on July 8, 2004 in International

Interesting article in the LA Times (reg. required) talking about Matchmaking in Pakistan. One new television program, in which men and women go on the air and describe their soul mates, then receive e-mail proposals from viewers, has swiftly gone from must-shun to must-see TV.

The show is about to extend its reach — the producers are preparing a searchable online database of marriage candidates and will air the program via satellite in the U.S. in July. The show already airs in the Persian Gulf state of Dubai, home to a sizable Pakistani community.

Next up: plans to film a woman meeting her suitors, and end the program with a flourish when she decides whom she will marry.

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