Online dating ad spend data from Brandweek’s Kenneth Hein:
- True.com is going to spend $90 million on advertising over the next 12 months. If you think True’s membership doubling in the last 12 months has anything to do with safer dating I’ve got a bridge right here for you.
- Eharmony will up its ad budget as much as 20% this year after spending $117 million in 2006, per Nielsen Monitor-Plus. Eharmony’s number of unique visitors fell 22% in March.
- Chemistry.com’s “Rejected” ad campaign weighs in at $10 million.
Via Markus.
