Online Dating Insider is the primary resource covering the online dating industry, exploring the needs of online dating and social networking companies, and the technology providers, value-added services, financial resources and consumer brands participating in the marketplace.

David Evans has been writing about the business of online dating at Online Dating Insider since 2002. As Digicraft, he provides consulting and advisory services focused on advising online dating and social networks and associated markets on growth strategies, social media and product development initiatives.  In this capacity, he has performed due diligence on social and dating properties and participated in fundraising and M&A activities for the institutional investing community.

December 2017: I was quoted several time in this Forbes story about Bumble Founder Whitney Wolfe Herd.

April 2016 Interview (PDF) with David



During the first several months of a dating startup, it’s important to be flexible about plans, timelines and expectations. You’re testing assumptions about your concept, target market, app functionality, customer requirements, messaging and branding, customer acquisition and retention, and other key metrics which together drive dating industry success.

Services: Platform selection, product development, launch marketing, fundraising, and getting unstuck.

Learn More about how I can help you succeed with your dating app.


I have been educating journalists about online dating trends, novel topics, research and story ideas for sixteen years. I work with journalists diligently to tell the larger story about the online dating industry, mobile apps, growth and emerging trends, predictions, key players, niche upstarts, and much more.

Online Dating Insider has been been mentioned in the New York Times, Wall Street Journal, The Economist, Fortune, NPR, BBC, CNBC, Businessweek, Boston Globe, Washington Post, TechCrunch, Newsweek, Inc., Trendwatching, Betabeat, Business Insider and many other international media outlets.

Additional media exposure.

Contact me for my unique perspective on the online dating industry, insights and commentary and trends & predictions about the online dating industry.


You’re probably here because you want a straightforward conversation about investing in a dating business. I have been educating investors about the online dating industry for a decade. No matter where you are in the research process, I’ll share valuable insights into the dating industry you won’t hear anywhere else. Our calls are not about spreadsheets. We’re talking a bit of history, hot topics like IAC and Tinder, and I’m giving you my take on things having watched the dating industry for many years.

Services: Social & dating industry analysis, due diligence and gut- checks.

Contact me to schedule a call.

Dave has incredible insight into the online dating industry and social networking. We look at our website,, everyday, and we often loose sight of the big picture. Dave has helped us see the entire forest and not just focus on the trees. I recommend Dave to anyone thinking about entering this business. Meir Strahberg


After spending months in research and thousands in development we made a call to David as we moved forward with our online project. As it turned out the one hour call saved us over 100 grand. David uncovered our blind spot which led to our private fund pulling out of this particular deal. Some folks claim to be experts. David IS the expert! Jeff Basler


David publishes *the* blog of the online dating industry. His writing has helped me tremendously during the planning and launch of my new company. Maximilian Niederhofer

Venture Capitalist

Recent Blog Posts

Unsecure Android Dating Apps Everywhere

Dating apps are fun to hack for knowledge and profit. No mention of iOS apps in this IBM story,  but this is not exactly surprising. Dating site apps are so easy to crank out these days, security is an afterthought at most companies. An analysis conducted by IBM...

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Thoughts on Valentine’s Day

For over a decade I've received thousands of press releases regarding Valentine's Day. Here's why I've stopped posting anything to do with this particular holiday. Throwing an infographic related to dating on your Quick Loan website and asking me to link to it. Lame....

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Dating Industry News Roundup 1-29-15

I wrote When Dating Sites Lie last August when OkCupid got in trouble for manipulating search results and not exactly coming clean to users until after the fact. Jaron Lanier recently discussed whether machine learning systems like Netflix recommendations, Facebook’s...

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Tacklebox Provides Crowd-Sourced Chat Assistance The folks at Tacklebox understand how difficult it can be to communicate with potential dates and have come up with an app that crowd-sources responses to those tricky early-days chats. The premise is simple: upon login, users are brought to...

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