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Calculating Cost Per Acquisition

Andrew Chen on How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models. User acquisition funnels and factors that influence ad performance. Also a case study video about the metrics of virtual goods.

Monday 6-2 Links

I’m excited to be working with World Singles, who’s Arab Lounge is in the news. You’ve probably seen their advertising which is all over the place these days. Farmers Weekly Interactive launches Muddy Matches online dating service. Love the name but...