Match.com Shoots for Unsexy in New Ads
Adrants says: After Bob Garfield demolished them for disseminating unrealistic online puffery, we’re impressed by Match.com’s latest initiative, which takes a more intelligent approach than vapid sex-obsessed competitor True. The aim is to draw warmth to...Market Spotlight: Online Dating
Jessica Mintz at Businessweek shines a spotlight on online dating. Yahoo, ranked the number one site, declined 14 percent in November compared with the previous year. Match.com had 12 percent fewer visitors in November, year-over-year. Match made $80 million last...Holiday Dating Gift Certificates
ProfileHelper Gift Certificates are the perfect holiday gift idea for single friends and relatives interested in online dating. $149.95 is pretty steep for a conversation and a profile polish but what’s 14,995 pennies for someone you care about? Match is...Match My Boys Product Placement Update
Media Daily News weighs in on the Match.com product placement in the new TBS show “My Boysâ€?. Judging by the brand’s appearance in the Nov. 28 debut episode, the product placement feels forced, a potential consumer turn-off. This despite Match’s CEO...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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