by David Evans | Audio & Video
ON Dating is a new Internet dating advice program produced by NBC Universal Digital Studios for ON Networks. The show functions as a virtual dating coach, dedicated to helping viewers navigate the sometimes treacherous terrain of online romance. Each “ON...
by David Evans | Marketing
In preparation for an interview with one of Match’s “It’s Ok to Look” spokes-singles I logged in this morning and this is what I saw on the home page. A photo of a crying man touting the fact he is not wearing underwear. I’ll tell you why...
by David Evans | Dating Industry Finance, Dating Research, Dating Sites & Startups
Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites. From PaidContent: Online dating site Match.com...
by David Evans | Dating Sites & Startups
Markus quotes IAC Barry Diller: On social networking: Match.com is our play in social networking…a pure social network site–not that they are of value–no one has yet proved it is the easiest advertising medium. Pure social network is an upgrade from the princess...
by David Evans | Dating Industry Finance, Dating Research, Marketing
Although Match.com, made up less than 5% of his holding company IAC’s $6.5 billion in sales last year, it accounted for more than 10% of the company’s $464 million in profits. In the past two years, Match has boosted the number of paying customers by a...