by David Evans | Marketing
Look at how SinglesNet velocity has gone down. Velocity reports the relative change in daily Attention and is used to determine the relative growth of a domain over a particular timeframe or compared to other sites. this is usually what happens when your traffic is...
by David Evans | Marketing, Mobile Dating
Match has launched an iPhone application. Downloading it now, will play around with it tonight and review tomorrow. Dilbert loves using his phone on dates. Fewer Ads Can Boost Click-Through. For the love of God, less junk ads on dating sites, please! A Pretty Woman...
by David Evans | Dating Research, Dating Sites & Startups, Marketing
In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some...
by David Evans | Marketing
TechCrunch has a guest post from Eric Clemons, Professor of Operations and Information Management at The Wharton School. The article, Why Advertising Is Failing On The Internet, talks about how online advertising in it’s current format is doomed. This got me...
by David Evans | Dating Research, Marketing
I saw these Plenty Offish ads all over the T in Boston yesterday. I skipped several trains and loitered by this ad at Park Street Station to hear what people had to say about it. If the 10 or so people I overheard and polled, it’s time for POF to hire a real...