by David Evans | Marketing
Anti-piracy company Mediadefender is receiving a significant amount of revenue from adult affiliate programs. MediaDefender is better-known for receiveing $4,000 to protect music albums and $3.6 million from a large studio to protect just 4 movies. MediaDefender’s...
by David Evans | Marketing
Press Release Grader is a web service for grading the quality of press releases. I’ve run a few dating site releases through and the highest grade so far was 89. Many score in the mid-60’s. I ran a recent BlackPeopleMeet press release through the HubSpot...
by David Evans | Marketing
Received this in an email from Match.com: Have you seen our TV and magazine ads that feature real match.com members? We showcase our members because we’re so proud of them. They’re great people who do interesting things and we want the world to meet them....
by David Evans | Dating Markets, Marketing
The 8at8 blog, Tales From The Table, has reprinted a story about group dating from the Wall Street Journal. Is group dating gathering steam in the 20-something set, or is this just a fad? One thing is clear, 20-somethings are not getting what they need from generic...
by David Evans | Dating Industry Finance, Marketing
Converting a free dating site to paid subscriptions usually results in horrendous attrition rates. Jott, which converts speech to email on my iPhone (and web of course), recently made the changeover from free beta to paid. The email to users was well crafted, gave us...