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Calculating Cost Per Acquisition

by | Dating Research, Marketing

Andrew Chen on How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models. User acquisition funnels and factors that influence ad performance. Also a case study video about the metrics of virtual goods.

Happy Birthday to Me

by | Marketing

Today I turn 40. I woke up, ran 6 miles and spent the morning fielding phone calls from friends, family and clients, not to mention my Facebook wall is on fire. I spent the last night of my 30’s on a fantastic date and am having a small dinner with a few close...

The Effect of a Recession on Online Dating

by | Marketing

Markus at PlentyOfFish says that people are going to stop dating because dating is going to get too expensive. People aren’t going to use a free site or spend $20.00 on a paid one when they have to worry about spending $500+ on dates or dating someone. That’s...

OnlineDatingWeb.com is for sale

by | Marketing

Travis Newman says that OnlineDatingWeb.com is for sale. Currently ranking in the top 40 for online dating. Nice marketable domain. Good purchase for the right SEO or large dating company. Large potential for traffic, memberships, or affiliate sales/leads. Site...