Advertising Woes Hitting Online Dating?
The recent annual meeting of the Interactive Advertising Bureau was a somber affair. For five years online was advertising’s growth business, but 2008 delivered a wake-up call: Online advertising isn’t immune to the recession, and it’s only just...Online Dating Sites Begin Embracing Twitter
After seeing Match.com on Twitter yesterday I decided to see what dating sites and other related brands/people/blogs are on Twitter. I started by checking out all the people who OnlineBootyCall follows, because that seemed like a logical place to start. OBC has had a...Peter Vogel On Virtual Economoies and Social Advertising
I met Peter Vogel at iDate. Peter currently serves as senior director of marketing and industry scout for Memolink. He’s written a few articles about virtual economies and social advertising I found interesting. Facebook’s virtual economy may be making up...Converting Inactive Members With Personalized Email
You often hear marketers talking about the test-iterate cycle dating sites go through with home pages, ads, copy and signup process. During iDate I heard a panelist talking about problems with making sure that general member communications and affiliate email...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
