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Why Dating Sites Should Care About Virtual Goods

by | Marketing

Shayan at Zoosk turned me onto this article – What could Facebook do to increase its digital goods revenue. Fellow Zoosk’er Alex Merh says The economy of social advertising simply doesn’t work. If you run a dating site and are not actively blogging,...

Online Dating Advertising Links

by | Dating Research, Marketing

Online Dating and Advertising Prove To Be A Good Match. 4Chan.org: 300m page views/mo; about $6k in revenue. @hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue I was playing around with...

Match.com Accepts PayPal

by | Marketing

I have to remind myself to look at dating site home pages when I’m not logged in. Match has done a redesign and the SEO team has made the page a giant mess, but at least we see some nice dentistry, and what’s that? Match now accepts Paypal. Question:...