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Tracking Dating Apps on iPhone

Hot on the heels of the Google Analytics upgrade, Tech Crunch says Omniture Brings Real-Time Analytics To iPhone Applications. Tracking users is absolutely essential for dating sites and it’s great to see tracking extend to the “third screen” (after...

Google Analytics Now Tracks Web 2.0 Content

If your dating site or social network uses Google Analytics, you should upgrade your site with their latest code to take advantage of the new tracking features. It’s being slowly rolled out, you might want to log into GA and make sure you’re signed up for...

Match Copies OKCupid, Grows in November

Match.com is slowing learning from casual dating and social networking sites. By implementing a simple feature called Daily5, Match members connected 400,000 more times than previous months. I don’t buy all the hype about dating sites increasing traffic in a...