by David Evans | Dating Research, Marketing
How about a boatload of screenshots showing that traffic at dating sites worldwide is declining. This made me sad. Caveat: Some of the decline can be attributed to: seasonal nature of dating, the quality of Alex’s rankings and sunspots.
by David Evans | Dating Industry Finance, Marketing
Look at this ComScore data on Zoosk vs. Match and Singlesnet. Of course we don’t know what is driving this gargantuan traffic spike, but Zoosk raised $30 million, and if they poured some of that into a marketing campaign (Zoosk ads are everywhere), that could...
by David Evans | Marketing
Traffic stats tell a story, as do what people are searching for. Here’s a Google Trends screenshot of PlentyofFish and OKCupid. See how POF is spiky and all over the place whereas OKC is a more gradual and stable curve? Also notice how many of the spikes in...
by David Evans | Dating Industry Finance, Marketing
Mark Brooks over at Online Personals watch says that online dating sites “could raise their prices without losing customers.” I almost choked on my drink reading that. With the rise in free an freemium-based dating sites, I think that subscription-based...
by David Evans | Marketing
Reading the interview with Shaddi founder Anupam G. Mittal over at OPW. If you look at the UK market, in September we saw a dramatic fall. This is the third time I’ve heard this in a week, and not just in the UK. Wondering what factors are involved with this...