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Thread Offers Matchmaker Rewards

by | Dating Sites & Startups

Social dating site Thread continues to slowly releasing new features. the latest batch lets people offer rewards to their friends if they successfully match them up. For example, wine for the first date, $100 to become exclusive and a trip to Australia if they get...

Virtual Economy Is Booming

by | Dating Industry Finance

A few weeks ago I got a chance to talk to Ian Swanson, founder of Sometrics. Ian was previously at Userplane, building social applications for sites like MySpace. Sometrics is focused on monetizeing the social web, providing solutions to maximize revenue from virtual...

Flirtnet Update

by | Mobile Dating

Received an update about Flirtnet from Wayne Silbermann. Flirtnet (our sms and wap-based mobile dating service) is growing nicely. We are the leading player in the SA market – we white-label for most of the large players here like Vodafine Live, and our direct to...

Tasty Takeover Advertising

by | Marketing

Most people would agree that online dating advertising leaves a lot to be desired. Except for a few instances like Match and even eHarmony’s latest ads, 18 year-olds co-ed boobs is about as creative as the industry gets. I uploaded some of the first paid banner...