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True.com Must Love Dogs

by | Marketing

I’m in New York today, taking the day to enjoy the city after a day with clients. I love the city (lived here in tthe mid 90’s) but I can’t wait to get back to Boston. Adrants writes about new True.com ads that at first glance make you think that men...

Comscore On EU Dating Sites

by | Marketing

Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...

Comscore On EU Dating Sites

by | Marketing

Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...

Spark Networks 4Q 2006 Financials

by | Dating Industry Finance

Spark Networks has reported fourth quarter and full year 2006 financial results. Highlights * Reported Full Year Revenue of $68.9 Million * Generated Full Year Net Income of $6.6 Million * Delivered Full Year EPS of $0.21 * Reported Cash Flow from Operations of $13.1...

Myspace or Yahoo, Pageviews or Quality?

by | Marketing

A long article in Adweek examines how advertisers and media buyers consider the value of pageviews and uniques when deciding on where to place the bulk of their ad dollars. The MySpace audience is spending less time per-page, racking up 4.5 pages per minute, as...