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Match.com Pays $1 Million to Sponsor Sitcom

by | Marketing

Match has landed a season-long product placement in a TBS sitcom through MediaHub, the media planning and buying division at Mullen. Match will shell out between $1-2 million to be features in My Boys, based on a woman sports reporter in Chicago. The...

Match.com Members Remain Anonymous

by | Audio & Video, Marketing

Match.com reports the initial response to the new anonymous calling feature has been “extraordinary�?. Jane Thompson, a Match.com vice president (of what?): 275,000 people already have used the feature, which is being offered as a freebie to Match.com’s 15...

Casual Encounterwear

by | Marketing

I have a drawer full of tech company t-shirts going back to 1993. This is the first dating-related t-shirt I’d wear, not including the SafeDate shirt, which looked great on employes but I’m pretty much a liability when it comes to donning a South Beach...

Ex-Microsofties Launch Crush or Flush

by | Mobile Dating

Crush or Flush, a mobile version of Hot or Not, is launching soon, with an added twist. Users can tag hotties or flush them. Flushing is really just the ability to ignore people. I’d rather see a 1-10 style rating system, but then again I’m not 25 and can...