by David Evans | Audio & Video, Marketing
DigitalBulletin, part of Brand Republic, has a strategy analysis for the Match.com UK reality show. My ears perked up until I read this: The idea was to take Match.com to people by allowing them to interact with the brand, not just each other. Ugh, who let the markers...
by David Evans | Social: Dating & Networking
TechCrunch talks about event and activities-driven social networking. The Craigslist comparisons are tired and off-base but this post is yet another indicator that people/singles are looking to connect on things other than favorite football team and the ability to...
by David Evans | Uncategorized
Mark Brooks has responded to my recent rant, clarifying his 100% focus on online personals PR, business development and strategy. Mark has recently added a huge amount of news sources to Online Personals Watch. I read his blog daily, so much that I’ve decided to...
by David Evans | Dating Industry Finance, Dating Safety, Dating Site Features, Dating Sites & Startups, Marketing, Online Dating Industry, Profiles & Matching, Social: Dating & Networking
This really should be subtitled “How To Build a Dating Site Part IV.” I will treat dating sites with respect when they do the same for their members. I try hard to say nice things about the industry, but it’s difficult, and I am generally a positive...
by David Evans | Uncategorized
Dating site avatars which help singles search, browse and communicate with each other continue to gain popularity, if only during planning sessions for the next generation of dating sites coming out in Q1 2007. Eharmony and Match have their DVD and video series, which...