by David Evans | Marketing
Miller Brewing Co.’s Foster’s Lager is kicking off an online dating game the site is casting as a model for other marketer partnerships. The customized deal is a direct result of an “upfront” conducted by Heavy for the first time this year, and...
by David Evans | Dating Industry Finance
A bunch of posts stacked up, here they come… Yahoo and Canaan Partners have invested in the BharatMatrimony Group to the tune of $8.6 million. Canaan was the first investor in Match.com in 1995. BharatMatrimony has about 3.5 million active users. In March,...
by David Evans | Dating Research
Did you know: Google gained the greatest increase in market share, as measured by page impressions, during the Myspace outage last week. Dating sites experienced a 10 percent increase and adult sites had a slight rise. Hitwise GM of Global Research Bill Tancer saw an...
by David Evans | Marketing
Online dating press releases are typically poorly written and painful to read, often appearing as if written by an investor and CTO with a superiority complex. When I read that OnlineBootyCall reached the one million member mark with only one reported marriage I did a...
by David Evans | Uncategorized
I spent a few days away from the keyboard to go to an annual party in New Hampshire with friends. This year I got the wakeboarding bug, tremendous workout, boy am I sore today. Technorati Tags: wakeboarding