Behavioral Targeting Beats Contextual Targeting
Adrants sez that in a recent study on an internet advertising campaign for Panasonic found that: Behavioral targeting identified and reached 50.3 percent more imminent buyers of Panasonic plasma TV’s than contextual targeting. The study, by Next Century Media...Vivox Appoints VP Sales
Vivox, a pioneer in delivering communication to communities, has added Rick Frye to its executive team as vice president of sales. Frye has almost 25 years of sales and executive management experience. Most recently, he held executive positions at Gryphon Networks of...Rapleaf Launching open Ebay Feedback System
Ebay has made a jillion dollars using a seller recommendation system based on 1995 technology. KISS, Keep It Simple Stupid, was definitely the way to go for such a large and popular site. TechCrunch says Rapleaf has created a full open version of eBay’s feedback...Perfectmatch.com Launches Duet
Perfectmatch.com Launches Duet, a 360 degree presentation of it’s members. At first, I thought this meant you could spin people around and check out the rear-view. Sadly, the reality is a new profile with a four-part grid that “offers a rich showcase of...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
