by David Evans | Dating Research
I found this answer at GoogleAnswers. Some of the information is dated but worth a few clicks. Match.com on skimmers, conversion numbers, banner CTR’s and more. [tags: dating+site+marketing]
by David Evans | Dating Sites & Startups
Chemistry has emerged from beta and is now live. It’s unclear why Match didn’t add the new profile and questionnaire features to their existing mega-brand. This was a big mistake. Chemistry will not pose a serious threat to Eharmony unless they spend an...
by David Evans | Dating Conferences & Events
More less-than useful numbers from Nielsen. True is #3 and Singlesnet has 12.5 million members? Please. These random numbers continue to prove how unreliable and useless basic traffic numbers are without the proper contect. I’m all for thorough evaluation of...
by David Evans | Marketing
ZDNet reports the top 20 advertisers on online personals sites via Nielsen/NetRatings. Yahoo!, InteractiveCorp and MatchNet lead the pack with 83.3% of all ad impressions on personals sites. [tags: advertising]
by David Evans | Dating Safety
Back from Holidays in Vermont. Sore from snowboarding and about 5 lbs heavier from all the eggnog. Yahoo Personals has a security hole which was uncovered by Bennett Haselton. The problem appears to be minor. Basically, someone could grab a dater’s pet name or...