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Dating Sites Don’t get Branding Yet

by | Marketing

Last year Friendster was on the block for a cool $200 million. Shortly after, an astute lottery winner could pick it up for around $20 million. Recently, Viacom performed due diligence on Friendster and came back with an offer for $5 million. Friendster has raised...

Dr. Phil on Match.com

by | Dating Site Features

Match.com is paying Dr. Phil an undisclosed sum to offer dating advice to Match subscribers for $12.99 a month. “MindFindBind” will offer provocative tips and techniques, workshops and 50 video segments. Match CEO Jim Safka: We listened to our customers....

MySpace Streaks Ahead

by | Marketing

Read/WriteWeb mentions a USA Today article which states Myspace has reached 47.3 members. Also of note, MySpace is signing up 160,000 new users A DAY according to MediaPost. Stunning numbers to be certain, but how long will they last? The USA Today article compares...