by David Evans | Marketing
Details are slowing coming across the wire. Red Herring and a bunch of news outlets have contacted me today trying to make sense of the deal. One of the questions I get asked most often is what is FriendFinder’s real traffic ranking? 12M visitors is what is...
by David Evans | Mobile Dating
Last week BBC1 linked singles with scientists for one-to-one consultations via 3G (think third-generation, fast video) mobile phone services. From the sounds of a leading 3G analyst in the UK, using video calls to give practical advice to the public on how to succeed...
by David Evans | Dating Industry Finance
More rumors that True has been trying to sell itself to Yahoo and that Yahoo has turned them down. The rumors that True has lost a lot of money to date aren’t difficult to imagine based on projected paying customers numbers, advertising spend and burn rate....
by David Evans | Dating Industry Finance
Word on the street is the SpringStreet was acquired by Friendfinder. More details to come soon. I’m guesstimating the asking price was $2-3M. It would be surprising if they paid any more than that. SpringStreet does not command the premium pricing of other...
by David Evans | Marketing
Adrants mentions the recent Logoworks viral marketing scheme where they created a billboard to look like some guy named Lance who is looking for a date. The website mentioned on the billboard, datelance.com, actually goes to a LogoWorks recruiting page. Clever use of...