by David Evans | Marketing
According to Duane Dahl, CEO of PerfectMatch.com, they only have one competitor, eHarmony. Hows that for market differentiation? No mention of Match or Yahoo! anywhere in recent press releases. MarketingVOX has an older post about Match.com’s recent $25 million...
by David Evans | Online Dating Industry
Found on revenuetoday.com. Online Media Buyer/Planner – PerfectMatch Affiliate Manager- PerfectMatch
by David Evans | Marketing
PerfectMatch is spending a lot of dough trying to advertise along side the big boys in the online personals space. “Genuine People, Real Love” is the name of their latest campaign. Developed by Carat Interactive, the campaign copy leverages the idea that...
by David Evans | Dating Site Technology
The Date.com chat feature has been up for a while, although the official press release went out this week. In other news, Userplane has announced Sitesearch: Userplane Sitesearch is a powerful search engine easily integrated into any community-based site. You’ve...
by David Evans | Dating Sites & Startups
Consumating is a new dating site I found out about from the developers at sixapart, the producers of the weblog software Movable Type, which btw runs this and all other Corante blogs. Normally I don’t give much thought to new dating sites unless they provide a...