Match.com Goes With Mullen For Media
Online dating service Match.com has selected Interpublic’s Mullen as media agency of record, the Wenham, Mass.-based company said Tuesday. Match.com launched a new campaign June 14 and will run through the second half, including cable TV, network radio,...True Launches Background Check Legislation
True today announced that it is launching a state-by-state campaign in support of legislation requiring online dating services to conduct criminal background checks or to prominently disclose to its members if an online dating service chooses not to provide this...Lemontonic trims financing deal
Lemontonic Inc., now developing an online dating service through Microsoft Instant Messenger, is trimming its private-placement financing to $1.5 million from $2 million. In a deal with Wellington West Capital Inc., Lemontonic (TSXV:LEM) said Monday it is cancelling...Match Introduces Live Video
Match now lets members video chat live with each other. I’m unclear about their statement “Ready to watch your match change expressions with every message you send?” which implies that it’s not live, but a new static photo with each message....
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
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