Consulting

Digicraft provides consulting and advisory services geared toward the needs of the online dating marketplace and the technology providers, partners, financial institutions and consumer brands participating in the marketplace.

Our clients range from startups to some of the most established and well-respected brands.

Online dating sites must focus on three things in order to succeed: attractting visitors, converting them to members and retaining them for as long as possible. Our online dating practice is tailored to address these areas.

Attracting Eyeballs

  • Product positioning and branding
  • Marketing (social media, viral and traditional)
  • Partnerships and alliances
  • Viral Marketing & Advertising
 Converting Visitors

  • Conversion funnels
  • Pricing
  • Tiers of service
  • Messaging
  • Metrics and measurement
 Member Retention

  • Community development
  • Increasing user engagement
  • Communication tools

Read about our case studies and testimonials and partners.

SERVICES

Business Development

We are well-versed in evaluating and prioritizing potential partners based on years of experience in the online dating industry and our deep contacts at online dating companies and social networking industries. We have a superb contact list and have made many successful introductions.

Monetization Strategies

Extracting additional revenue from members is a complex and nuanced endeavor. Advertising, products & services, virtual goods, tiers of service, monetizing the social graph and other advanced revenue models are all topics we are familiar with.

Partnerships & Alliances

Significant market penetration is often not possible without the right relationships with companies with whom Company can slipstream services, leverage existing relationships and combine services with related vendors to offer a stronger value proposition.

We look forward to sharing our knowledge pertaining to various companies of interest in the online dating and other markets.

Website Evaluation & Recommendations, User Engagement Strategy, Brand Identity

We work with accomplished usability and branding experts with extensive experience optimizing many successful dating sites.

Feature Recommendations

We will present you with a number of initiatives that utilize social networking tools as a means to engage users, provide additional value and increase loyalty to your brand. Options will be prioritized based on required resources and implementation costs in addition to projected ROI.

Guidance & Insight

We will share extensive online dating and social networking market knowledge, current business climate details, information about related companies, partner opportunities, licensing deals and anecdotal information germane to various aspects of the Company business.

Startup Bootcamp

Digicraft provides seasoned expertise and advisory services covering all aspects of starting an online dating site. We work with you to refine your business model, make introductions where appropriate and shave months off your development time and budget, freeing up your resources to focus on your success.

Startup Bootcamp is based on years of working with online dating and social networking startups. This comprehensive program covers the following

  • Business model analysis
  • Market selection
  • Service positioning
  • Service differentiation
  • Build vs. buy
  • Free or paid subscription
  • Hosted solution or built in-house?
  • Feature selection (virtual gifts, mobile, games, background checks, anonymous calling)

Due to the amount of inquiries, Startup Bootcamp is available on a case-by-case basis.

To learn more about how Digicraft can help your online dating site succeed, contact us.

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