Case Studies

Digicraft has worked with dating sites and social networks ranging from startups to some of the most established and well-respected brands.

	Advised Match on various social media marketing topics ranging from blogs to contests to member profile integration and other aspects of making online dating more social.
	OkCupid wanted our perspective on certain aspects of the online dating industry. We presented our position on the competitive landscape, current and future market analysis and emerging opportunities.
	Advised eVow, Plentyoffish’s response to eHarmony, on various topics ranging from product development to pricing in the “serious dating” market segment.
	Developed blog for Dr. Helen Fisher, developer of Chemistry’s Personality Profiling system. Created buzz and interaction between Chemistry.com, it’s members, singles and the media.
	An initial site evaluation led to significant changes to the website, including design elements, copy and messaging.
	Co-created unique profile system, the first service to feature different profiles for men and women.
	Worked with Sobayli to identify core target markets, introductions and partnerships, product development and advisory services.
	DatingAdNetwork was launching a new advertising network for dating websites. Digicraft worked with DAN to improve the website’s user experience and messaging. Digicraft marketed DAN to our marketing database, made introductions and fostered several partnerships with related companies. Ongoing: advisory services.
	World Singles had a number of key business decisions to make regarding changes to their network of sites, new high-impact features and providing more useful information about about the sites and how they function. Various business strategy options and initiatives will be added to the next version of the network once initial ROI is measured.
	Performed feature and pricing evaluation, advised on background check and anonymous calling service due diligence and selection.
	Provided research, analysis and definitive recommendations to develop the business plan to a final presentation stage suitable for formal presentation to venture capitalists.
	Supported Trufina market selection, website messaging analysis and marketing activities.
	Performed extensive site evaluation, including usability, navigation, messaging and member communication analysis and recommendations.
	Partner program strategy, partner management, marketing materials and website evaluation.
	Delivered a comprehensive 75-page site review along with suggestions on offering VIP services as an additional revenue stream.

Testimonials

After spending months in research and thousands in development we made a call to David as we moved forward with our online project. As it turned out the one hour call saved us over 100 grand. David uncovered our blind spot which led to our private fund pulling out of this particular deal. Some folks claim to be experts. David IS the expert!

- Jeff Basler, investor

Dave has incredible insight into the online dating industry and into social networking. We look at our website, date.com, everyday, and we often loose sight of the big picture. Dave has helped us see the entire forest and not just focus on the trees. I recommend Dave to anyone thinking about entering this business, and his insight can help even the largest, most established companies.

- Meir Strahlberg, CEO Date.com

Yours is the smartest, most tech savvy dating blog out there.

-Katherine, COO Thread.com

David publishes *the* blog of the online dating industry. His writing has helped me tremendously during the planning and launch of my new company, IncrediblInc!

-Maximilian Niederhofer

David Evans is an expert in the realm of Online Dating and Social Networking when it comes to marketing and technology. He is the first person I consult then I want to know the latest greatest and the opinion I value most when I’m doing research for a client. He’s reliable, smart, grounded, and can be counted on to over deliver. He got his hand on the pulse of the industry and few can claim his knowledge, intuition and contacts. Additionally, he’s an amazing guy with a great sense of humor which makes working with him a delight.

- Alison Roth, Thought Rocket

It’s not often that you can call a competitor a friend, but that’s exactly the way I met Dave. We had started competing profile writing services in 2003 when we began comparing notes about the online dating landscape. I eagerly watched as he turned himself into THE authority on the dating/social networking biz, and I continue to read his blog and seek his wisdom to this day. If you’re looking for a man who can back up his opinions with fact, and tell you about technologies you’ve never even heard of, well, this is your lucky day…

Evan Marc Katz, Advice From A Single Dating Expert

David does fantastic job of making people think when proposing provocative ideas and asking right questions on his online dating industry blog. I wouldn’t start an online dating business without prior advice from an expert like David.

- Emil Sarnogoev, Owner, Skalfa eCommerce

David was a huge help to me when I was creating my online dating site. I was new to the online dating industry and it was helpful to get an insider’s viewpoint regarding the types of questions to put in the profiles, fields and pages needed, as well as guidance on how to make the site more user friendly. I highly recommend him.

- Elena Albamonte, Lawyers in Love

Additional references available upon request.