Without further ado, the Online Dating Insider Premiere of the new Zoosk commercial, which you are going to see a lot of starting May 31.

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Talked with Zoosk about their $6 million fundraising announcement. Conversation started off discussing the announcement by Hitwise that they have begun tracking Zoosk across social networks, not just Zoosk.com, which is only roughly 5% of their aggregate traffic.

Why did it take until now for Hitwise to track Zoosk? The ability to track web traffic in iFrames, which is how Facebook and other social networks embed applications from third-party developers. Hopefully Compete and Quantcast will follow suit. They all want to have even numbers and the discrepancies have driven analysts site owners (and the media) crazy for years.

Zoosk has passed DatingDirect in terms of traffic and is catching up to Match UK. That’s a big deal.

Zoosk has previously made a number of acquisitions. Acquired large portfolio of apps. dating applications (MakeNewFriends, few others). Stopped due to complexity of transactions. Portfolio of sports applications as well. “What does your birthday mean” app. Did cross-marketing. Not bait and switch like SpeedDate. “Which sex in the city application are you?” is another popular app they own. Zoosk has about as many installs on primary Zoosk apps as all other apps combined. That is very smart, distribute risk across not only different dating applications but different sports and pop culture apps as well.

They won’t discuss valuation. Raised money based on a single presentation, weren’t going to shop for money until Jan 2010. The money is growth capital to make the engine go faster – expanding their US footprint, marketing and infrastructure scalability.

Vitals: 33 million accounts created over time. 12 million monthly active across all social networks. 7.5 million users on Facebook in the last month. Approximately 1.2 million users on Bebo. One third of all users have logged in in the past month.

Zoosk’s Alex Mehr is going to present at iDate next week. On Friday his topic will be Online Dating & Social Networking: A Marriage Made in Heaven?

Related posts:

1. Zoosk Claims 50 Million Members
2. Bump Raises $16 Million Round Led By Andreessen Horowitz
3. Social Dating Site Zoosk Secures $30 Million in Series D Funding

Zoosk has introduced a new home page. Details on the new design and experience can be found at There’s No Place Like Home. The new home page supports Zoosk’s efforts to bridge the gap between social networking and online dating to bring a better, more natural experience to daters through a social dating community.

I’m can’t say I’m a fan of profile photos are displayed. I can’t stand the “lightbox” effect where the page goes dark and the image slowly displays, too slow and annoying.

Zoosk, like everyone else these days, is drinking the Twitter/Facebook lifestream Kool-Aid. I’m getting tired of looking at every little thing my friends do. Time for better controls to stem the “drinking from the firehose” problem we’re all experiencing when it comes to monitoring what shows up on our various social homepages.

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I received this from the Zoosk. I now have something like 25 dating applications installed on Facebook. The amount of daily emails, flirts and winks is staggering.
Zoosk has launched the beta version of www.zoosk.com. The beta site is only open to current zoosk users on Facebook, Bebo, and MySpace. Once you create a password by visiting the settings page, your date card and all your flirts will also be available on www.zoosk.com.

Please remember that this is a beta launch so there might be some kinks still. If you find any issues, please let them know so they can fix them.

In order to help you with keeping your Zooskboxes clean, we will start moving flirts untouched for more than 30 days into your trash folder starting tomorrow (April 25). Also, flirts that are older than 60 days will soon be completely removed and archived.

Happy Flirting,
The Zoosk Team

PS: Don’t forget to flirt with your daily matches! :)

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Earlier today I spoke with Alex Mehr, who created Zoosk, a platform agnostic dating application that leverages the social graph.

I’ll post the interview later, need to go over my notes and make sure I don’t release any company secrets and clean up the drool from my jaw hitting the floor continuously throughout the conversation. Watch out free dating sites, that sound you hear is your doors being blown off.

Thanks to Shobeir @ Amidzad for the introduction. Amidzad funded, among many other amazing companies, Affinity Circles, a hosted social network that looks to have a solid offering for different types of organizations.

Eagle-eyed readers may notice I have probably omitted a few other popular dating apps in the screeenshot above. I’m aware of that, need to tighten up the list.

Related posts:

1. Will Facial Coding Change The Dating Game Forever?
2. Affinity Circles
3. Hollywood Executive Demands Change for Online Dating Sites During Sexual Assault Awareness Month