Recent PaidContent post about the major Yahoo! reorganization mentions that Anna Zornosa will continue to lead Yahoo! Personals. Three cheers for corporate stability, the last thing Y! Personals needs is a new GM. Have you seen the changes to the site that have occurred over the past few months? I’m amazed they don’t announce these changes publicly. I’ll be speaking with Susan Mernit in a few weeks, hopefully she will be able to shed some light on the latest iteration of Y! Personals.

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It’s been fun watching everyone I know starting to move over to Facebook ever since the new Facebook Platform launched several weeks ago. The great rush to Myspace is over and I’m never going back.

I’ve installed the Firefox Facebook Toolbar, which keeps be going back to Facebook far more often than if I only had a bookmark to it.

Late last night a Facebook notifier window popped up on my screen, proclaiming “Susan is watching the new photo features on Y!Personals roll out. Yea!!”

Clicking through, I realize this is Susan Mernit’s Facebook feed. Off I go to her blog. On Friday, Susan’s  hints that Y! Personals is launching new platforms and infrastructure. Last night we learn about photo features. What else is coming?

Talk about timing. Glancing at my screen at the exact time Susan wrote about the new photo feature was a pure luck. Ten seconds later and I would have missed it.

It would be great if someone at Y! Personals want to let us know what this new platform is all about.

Related posts:

1. Yahoo Personals GM Zornosa Remains at Helm
2. Yahoo Updates Dating Platform, Profile Photos
3. Yahoo! Personals New Features

It appears that Classmates.com has launched a dating site. I thought they were powered by Yahoo?

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Coding Horror has written about the importance of grids when it comes to designing websites. Several examples demonstrating grid layout techniques are included. One of them being the Yahoo! Personals home page.

What I found interesting, besides why grids are important, was the stark differences between the Y! Personals home page depending on whether you are logged into Yahoo! or not.

Y! Personals Home Page – Not Signed In. Looks ok. Pleasing to look at. Nice and clean and no ads.

Yahoo! Personals Home Page – Member View. Ugh, what happened? Junky rollover ads front and center that take over the screen. Same old ugly layout that hasn’t changed in years. What’s the deal here? Reel them in with a beautiful home page the force members to look at a a five year old design. Compared to the drastic changes happening with Match, Y! Personals looks old and tired.

The rest of the article goes into detail about designing websites using grids. The sites they link to are helpful and gorgeous to look at.

This really wasn’t a critique, but go ahead and look at the home pages and member home pages of a handful of dating sites. The range of layouts, emphasis on certain content and overall usability is incredible to behold as an end user.

The owner of a popular dating site recently shared that they had never belonged to a dating site. Is that reality for most dating site CEO’s? I can’t imagine not keeping a sharp eye on what competitors are doing.

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