Online Dating Industry Consulting & Commentary
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Virtual goods company Viximo has published a report for online publishers entitled “Raising Money For Charity Through Virtual Goods And 4 Keys to Success. The paper details some of Viximo’s recent experience in the space, and four keys to implementing such a campaign successfully.
Topics include:
Opportunity to Increase Goodwill
Opportunity to Convert Non-Users to Customers
Opportunity to Increase [...]
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Viximo, purveyors of fine virtual goods, have hired former IGN Entertainment executive Dale Strang as its new CEO, replacing interim CEO Dayna Grayson. Viximo founder Brian Balfour has more on the announcement.
Viximo has enjoyed the company of several CEO’s in recent years, here’s to hoping that Strang can bring something to the table to get [...]
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A warm welcome to our latest sponsor. Viximo provides a turnkey virtual goods platform for dating, gaming and social sites, available on the web and mobile phones. They also have a developer kit for the iPhone which makes creating mobile content a snap.
Over the past year I’ve gotten to know the viximo team, and being [...]
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For those of you looking for a new spin on virtual goods, check out Mokugift.
Mokugift helps monetize dating sites with environmental virtual goods. Mokugift is an official partner of the United Nations Environment Programme. We are offering dating sites a way for dater to plant a tree for another dater. Mokugift trees are planted in [...]
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Shayan at Zoosk turned me onto this article – What could Facebook do to increase its digital goods revenue. Fellow Zoosk’er Alex Merh says The economy of social advertising simply doesn’t work.
If you run a dating site and are not actively blogging, you’re doing it wrong. Most people despise online dating and any way a [...]
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Boston-based virtual goods company viximo hosted a party last night to show off TrueFlirt, their iPhone virtual gifting application. I stopped by the say hello, catch up with Ravi and get the skinny on the latest viximo apps. I even got to see some unreleased iPhone stuff built by viximo as well as (I think) [...]
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The Inside Social Games blog continues to track the convergence of games and social platforms, a key theme emerging in 2009 is the rapid pace of innovation happening in payments. Entrepreneurs are rapidly moving to fill the market need as social game developers increasingly turn to microtransactions to monetize their games on Facebook, MySpace, and [...]
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Columbian flower growers expect a 20% reduction in sales in 2009. I wonder how much that has to do with the recession and virtual gifts? Thanks to the anonymous tipster that sent this in.
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Avalanche, owners of Date.com, Matchmaker.com and Amor.com, has introduced virtual gifts.
This Valentine’s Day, our members have the option of showing affection and interest by spending $1 on a virtual bouquet of roses which will digitally last forever. Compared to $75, the average cost of a dozen roses, which only lasts one week, it certainly seems [...]
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I met Peter Vogel at iDate. Peter currently serves as senior director of marketing and industry scout for Memolink. He’s written a few articles about virtual economies and social advertising I found interesting.
http://venturebeat.com/2008/09/09/facebooks-virtual-economy-may-be-making-up-to-100-million-this-year/
http://www.adotas.com/2008/06/dont-lol-social-ads-rev-up-revenue/
http://www.adotas.com/2008/07/social-media-back-to-basics-for-cash-bonanza/
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