Online Dating Industry Consulting & Commentary
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Shayan at Zoosk turned me onto this article – Why Dating Sites Should Care About Virtual Goods.
Eharmony spends $93.3 million in advertising in 9 months, almost twice as much as Match.com.
Eharmony changes its community guidelines and forgot to mention it.
Eharmony buys FertileThoughts.com (old but relevant, still on acquisition spree).
10 Best iPhone Apps for Dating
Online Dating [...]
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Recently Date.com rolled out virtual gifts and wanted share a bit about how the program is doing.
Version 1.0 is doing well. It’s a learning experience for both Date and it’s members.
Features lower-priced inventory in order to gauge interest and better understand the dynamics of virtual gifting.
Token-based, 10 for $1, highest priced item is about $5. [...]
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