Avalanche is expanding into international markets with newly translated sites and additional payment options.

Avalanche, LLC, owner of leading online dating sites Date.com, Matchmaker.com and Amor.com, announced today the first phase of the Company’s international expansion with the launch of translated sites in Spanish, Portuguese and German. Also announced today is the additional of PayPal, a leading global online payment company, as a payment option for site subscribers.

Two points of interest:

Germany is Date.com’s largest market in Europe outside of all English speaking countries.

Europe as a whole has less then 50% penetration rate for credit cards, with specific countries significantly lower, as Europeans prefer local payment options to pay for transactions.

I’ve worked with Date on a few projects and am glad to see the longest-running dating sites continue to grow and expand. Translating all three sites into 18 languages over the next 12 months is quite an undertaking. Date tells me that Enlaso did the translation.
I wish I could get better international traffic data on dating sites, hard to gauge success without traffic stats.

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Date.com has chosen Enlaso to assist in translating and localizing their three dating sites — Date.com, Matchmaker.com and Amor.com — into Spanish, Portuguese, and German. Before the end of 2009, Date.com plans to have its dating sites available in 18 languages to better accommodate its growing subscriber base from outside the US and to assist it in marketing itself internationally.

I’ve never heard of a dating site expanding into 18 new markets in a year. It will be interesting to see how they go about spending more marketing dollars in each of the 18 new markets it enters in order to justify the translation and expansion plans.

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JLove, the Jewish dating site formed by ex-JDate executives, is now available in Hebrew, French, Russian, Dutch, Spanish and German. To showcase these languages, JLove has created a toolbar along the top of the homepage.

Related posts:

1. Match chooses Enlaso for language translation
2. Thomas Technologies Gives JLove.com Some Personality
3. JLove’s Fake Profile Woes