Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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TNS acquired web analytics firm Compete for $75 Million - $150 Million.

Tracking service Compete has been acquired by TNS (Taylor Nelson Sofres plc) out of London. Initial acquisition price is $75 million with an additional $75 million paid out over 2008-2010 based on meeting certain revenue targets. Compete had raised $43M since 2000.

Congrats [...]

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I finally got around to installing Match.com’s Little black Book Facebook application. I thought it was going to be a welcome respite after doing 7 interviews in a row today.
The opening screen wasn’t very inviting (see blank screenshot), and on the next page, when I invited a bunch of people to the application, I [...]

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I looked at the visitor stats for Online Dating Insider and saw that today for the first time there are over 1,000 people reading this blog via email and RSS newsreader. The number goes up and down every day by as much as 100, depending on several factors out of my control, so by the [...]

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Userplane has launched their new Directory.
Selected Features

New “Most Active” chat section - updates every 5 minutes
Ability to sort search results to only see the chats with active users in them
Easier access to chat room personalization because it is now localized in one easy access area
Faster “my users” section w/ enhanced usability
You can now customize the [...]

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I was reading Steve Rubel’s post about yet another Internet bubble about to burst, which led me to this article that says Plentyoffish.com is worth $1 billion according to it’s founder.
POF being valued at one billion dollars? Not a chance. Hundreds of millions? Definitely.
Markus, owner of Plentyoffish, recently  spoke with Read/WriteWeb:
But the crux of Markus’ [...]

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Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large.
Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the summer months in each country; July in the U.K. [...]

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Reach has changed from a user-per-million figure to a simple percentage figures, much easier to comprehend IMHO.
Traffic rank and page views include a breakdown of your ranking by country, and a listing of the top visitors by country.
Via ModernLife.

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Investors Business Daily has a great article chock-full of statistics about the health of the online dating industry.
Last year, only 10% of Internet users visited at least one online dating site, down from 16% in 2005 and 21% in 2002, says the report by Jupiter Research.
Jupiter says 5% of Internet users polled said they signed [...]

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Dating site rankings remain relatively unchanged from last month at Compete.com.
- IAC/InterActiveCorp (IACI) owned Match.com moved up one spot in rank. While it’s not shown in this chart, total traffic to the site grew more than 50% from November to December, which could have resulted in new membership.
- [...]

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