Online Dating Industry Consulting & Commentary
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NY Times has article (reg req’s) about senior dating. Not much to it but here are some stats. According to Nielsen/Net Ratings, the number of online dating site users 55 or older rose 19.4 percent in the last year. Match.com’s 50-plus membership has tripled since 2000. SeniorFriendFinder has 400,000 members. With a name like Gorgeousgrandmas.com, [...]
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weAttract.com, an independent research and development firm, announced today the formation of a new Science Advisory Board. This multi-disciplinary team of nationally renowned psychologists, mathematicians, and educators will advise weAttract as it designs a new generation of search engines and decision-making tools for the Internet.
weAttract has built search systems for leading online dating websites, including [...]
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On Valentine’s Day, Comcast Corp. is launching a new video-on-demand service called Dating on Demand. Digital-cable subscribers who are seeking dates will be able to download videos of singles and upload their own videos. The free service is rolling out today in Philadelphia and Chicago, with Baltimore, Washington, Portland, Ore., and Denver being added in [...]
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First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs. eHarmony battle underway (By the way, watch for True to [...]
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In August, more than 16 percent of those active on the top five dating sites, including Yahoo Personals and Match.com, were 55 and over, and more than 5 percent were 65 and over, according to Nielsen/NetRatings Inc. That’s up from 15 percent in the 55-plus category and 4.8 percent in the over-65 group a year [...]
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According to the StatsmanJournal, registrations by singles 65 and older grew 122 percent last year on Match.com.
The singles trend is expected to explode after 2011, as the baby-boom generation enters its golden years. At their peak, boomers will drive the over-65 population up to 25 percent from slightly less than 13 percent today.
We’ll have more [...]
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“The fastest growing group is singles over 50,” said Rich Gosse, Chairman of American Singles. “That group is becoming humongous, and it’s been ignored for so long. Match.com said there’s been an 88 percent increase in the number of members over 50 in the last year. more…
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Of the 97 million Americans who are 45 or older, almost 40 percent—36.2 million—are on the loose, according to the U.S. Census Bureau. “The stigma of looking for someone is vanishing,” says Susan Fox, founder of Personals Work, a Boston-based service that helps people create effective personal ads. “You get over your embarrassment when you [...]
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