Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

[Read more →]

Advertising spending for dating services: This has been our for a while but I wanted to get it into the Research section.

[Read more →]

Compete has the latest on traffic to mainstream dating sites.

True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of member traffic came through this channel.
Match took the lead with nearly [...]

[Read more →]

Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay there. Eharmony and Match both grew their ad spend [...]

[Read more →]

Online dating site Match.com has decided that marketing dollars spent in the US on it’s home turf can only take the company so far, announcing it has acquired two international dating and social networking sites.
From PaidContent:
Online dating site Match.com has changed its strategy of organic growth by acquiring two international dating sites reports AP. [...]

[Read more →]

Hitwise Dating Industry search terms for January, 2007.

[Read more →]

Investors Business Daily has a great article chock-full of statistics about the health of the online dating industry.
Last year, only 10% of Internet users visited at least one online dating site, down from 16% in 2005 and 21% in 2002, says the report by Jupiter Research.
Jupiter says 5% of Internet users polled said they signed [...]

[Read more →]

And here I thought eHarmony was going to launch in Europe first. Turns out Canada is the latest in Eharmony’s expansion plans. Check out eharmony.ca. I bet Markus is quaking in his boots.
Eharmony recently launched eHarmonyLabs, a commercial research organization dedicated to the study of human relationships. eHarmony said the new lab will research relationships [...]

[Read more →]

Nate Elliot at Jupiter Research has a new dating industry report out. Nate thinks online dating will be a $932 million dollar industry of 11 million singles by 2011.
I need to dig up his predictions from 2003 and compare them to where we are today.
What he didn’t say is that social networking is going to [...]

[Read more →]

Last week I spoke with Adam DuVander at BestPlaces.net about going solo in the US.
Last month, the New York Times published the results of their analysis stating that 51% of U.S. women now live without a spouse. However, Sperling’s BestPlaces discovered this might not be the whole story.
The New York Times used the latest demographics [...]

[Read more →]