Posts tagged as:

pr

Speeddate.com Dating Formula PR

by David Evans on January 5, 2009   in Marketing

The folks at Formula PR have a good sense of humor.

We are pleased to announce that SpeedDate.com, the world’s first online speed dating Web site, and Formula took their relationship to the next level and are officially together. For information on the world of online dating, survey results and expert commentary on love in the [...]

{ 6 comments }

Evaluating Dating Site Press Releases

by David Evans on September 22, 2008   in Marketing

Press Release Grader is a web service for grading the quality of press releases. I’ve run a few dating site releases through and the highest grade so far was 89. Many score in the mid-60’s. I ran a recent BlackPeopleMeet press release through the HubSpot Press Release Grader. Here are the results.

{ 0 comments }

The Rise Of Group Dating

by David Evans on September 17, 2008   in Marketing, Niche

The 8at8 blog, Tales From The Table, has reprinted a story about group dating from the Wall Street Journal.
Is group dating gathering steam in the 20-something set, or is this just a fad? One thing is clear, 20-somethings are not getting what they need from generic internet dating.

In many ways, 21st-century group-dating is a confluence [...]

{ 0 comments }

Getting Bloggers to Write About Your Dating Site

by David Evans on March 12, 2008   in Marketing

Last week I presented on a panel at the Boston University Communications School. Chris Brogan, founder of PodCamp, was on the panel, and I was thrilled to sit next to him. We talked about the role of technology in Public Relations.
Speaking of PR, Cory Doctorow has a good article in Information Week about making it [...]

{ 1 comment }

Time Magazine has named eharmony.com one of the top five worst sites on the web. Ouch, that’s going to leave a mark.
Personality profiling will be front and center in coming months.
Markus gets it right, the Chemistry.com “Rejected” anti-eHarmony campaign initiated the investigation into eHarmony’s exclusionary practices (if reporters copying what other reporters say without [...]

{ 3 comments }