If you haven’t read it, head on over to Mark Brooks blog to read all the comments about personality matching systems. One of the best overviews to date of the various perspectives held by industry experts who design, test and validate matching systems for a living.

Academics from Berkley and other schools are trying to do research projects to find out how effective dating sites’ communications tools, personality testing and other features are. I hope some sites agree to participate in the study, it would be great to see how long relationships formed at Match, True and Eharmony last.

Related posts:

1. Personality Testing legal issues
2. Personality Testing Smackdown: Challenge Accepted
3. Personality Testing Smackdown: The Beginning