Mobile community applications developers Mobestar has announced a partnership with Datech Limited. Datech provides dating services to 7,000 web sites around the world via its World Dating Partners brand. The partnership enables Datech to offer fully integrated web and mobile dating solutions to its clients.

World Dating Partners’ clients will now be offered the opportunity to fully mobilise their dating services using Mobestar’s mDate solution. mDate provides synchronised and fully integrated access to online dating sites.

After three years of false starts, it appears that mobile dating may actually be catching on. I like getting my Match alerts on the phone, it’s a nice pick-me-up during the day, although I’m never going to respond via the phone, that’s simply too time-consuming and I want to view the person’s profile on my 24″ monitor and get a better sense of them before writing back.

I hope that mobile dating doesn’t devolve into people sending winks back and forth, that would be a step backwards.

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Mobestar Holdings Plc are pleased to announce the appointment of Nomad NetworX as the exclusive sales and marketing agent for their mDate product set in Australia and New Zealand. Nomad will be identifying and developing opportunities for Mobestar solutions and providing local sales and marketing support. Industry sources suggest there are an estimated 1.3 million registered users of online dating services in Australia, generating in excess of $AUD 40 million per year.

The first product scheduled for local release is Gaydarâ„¢.

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