A reader writes:

From what I can see of Google Analytics it cannot track conversions to paid memberships unless they happen at the time someone registers on my site.

Do you know of any software that could for example identify where a member came from (i.e. how they arrived at my site) and subsequently (perhaps 3 months later) upgraded to a paid membership?

This is a great question. Are dating sites using third party solutions or something created in-house to track conversions?

No related posts.

This is for Skout: Pattie Maes & Pranav Mistry: Unveiling the “Sixth Sense,” game-changing wearable tech. Please integrate into Skout mobile, thanks.

Yahoo has launched the Friends On Fire Facebook application. FOF is based on and built by the Fire Eagle team, Yahoo’s location-based service.

Foursquare Seeks to Turn Nightlife Into a Game: google acquired Dodgeball, asphyxiated it, and now the founder has left to create Foursquare, a free mobile application that aims to turn nightlife into a game, complete with points and awards. Feels like a repeat of Dodgeball with points for participation. IPhone app doesn’t let me log in and my image thumbnail doesn’t show up. Perhaps out of the gate a little to quickly.

Sponsor Post: Dating Ad Network interview with Bluepont, a mobile location-based services for finding interesting people nearby.

Alltop has been nice enough to feature this blog in their Dating section.

I removed the Classifieds page. Inspired several conversations but companies and buyers want to stay under the radar. Fair enough.

Heather Hopkins at Hitwise writes Yahoo! Mail More than One Third of Yahoo! Traffic. Looks at this list of top-ten Yahoo domains. Where is Personals?

FacebookConnect on iPhone, finally!

Checking out the Facebook Pages. I set up a page for this blog, time to do something with it.

I had a great conversation with Inside Facebook editor Justin Smith. Make sure to subscribe to his blog. Recent posts about the new Facebook home page update and virtual economy analytics. Facebook is not a web page and analytics are evolving to adapt to the new engagement models. Make sure you are at least aware of metrics such as ARPI (Average Revenue per Item), $ / DAU, Stagnation Ratio by Cohort, Change in Account Velocity, Time to Spend / Payment Source and Implied Exchange Rates.

Andrew Chen: App monetization: Gambit launches, funnel metrics, and ARPU vs “CPM”.

Read about Cloudera, which led me to the Hive project, which is a data warehousing layer that works in conjunction with Hadoop and that Facebook uses to do data analysis on its many petabytes of information stored in its user data warehouse. Eharmony uses Hadoop to run scoring algorithms against its pool of users to match potential mates. If this sort of thing interests you, Online Dating is All About The Data goes into more detail.

If you were at the final iDate panel, you of course will remember the robots.

Related posts:

1. Online Dating Links for March-23-2009
2. Online Dating Insider Links for February 3, 2009
3. Online Dating Insider Links for 1-14-2009