I just found out that Jim Safka, CEO of Match.com, has a blog. I can’t believe no one tipped me off about it until yesterday. Jim hardly ever posted to it, but there was enough openness that it seemed like he was writing it, not the PR department. Although you never know, the PR people are getting savvier about corporate blogs, except when they get caught starting them and posing as consumers, which happens all the time now with embarrassing frequency, amateurs.

Now that Jim has left,  new Match CEO Thomas Enraght-Moony would be smart to ask Jim for his passoword and send out a “Hello World” post. Maybe he could shed some light on Match Platinum while he’s at it.

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