Online Dating Industry Consulting & Commentary
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I read with amusement and pity that Beautiful People has kicked off 5,000 people it’s members no longer deem worthy of the site. I’m sure the 27 people left on the site are extremely happy about the move.
Spark.com jumped on the opportunity to give the 5,000 rejects a free subscription.
To take advantage of this special [...]
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The online dating industry spends hundreds of millions of dollars each year to attract visitors. Unfortunately, the majority of visits begin and end on first page the visitor encounters. Called “bouncing”, this single issue is responsible for millions of dollars of lost revenue in the online dating industry.
Gauging the amount of end-of-year predictions on popular [...]
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Magnetu is the world’s first personal Mobile Social Networking fashion accessory that socialize you with people around you.
FriendFinder IPO Update: There has been talk about a FriendFinder (which also owns Penthouse) IPO for quite some time. Starting in the summer of 2008 there has been a number of developers and executive staff who have [...]
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As the online dating industry starts it’s busy season and prepares for iDate in January, I’m going to be mentioning a number of resources that dating sites can take advantage to make 2010 the best year yet for the online dating industry.
First up, email marketing. Except for a few sites, email from dating sites to [...]
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Take a moment to realize that coked-up airbrushed sickly supermodels with big boobs (otherwise known as online dating advertisements) are not a universal depiction of ultimate beauty. Snip: “This is a woman of the Mursi tribe, wearing boar’s tusks, which traditionally would be considered men’s decoration. The Mursi women are famous for their clay [...]
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Look at these PlentyofFish ads. Defecating animals, the usual “hot girls messaged you at POF” and now we have ads that trick members into clicking them because they look exactly like, and are positioned directly next to, photos of people on the site. Crap ads (literally) and click scams, welcome to the worlds largest [...]
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Online advertising has always fascinated me. Back in 1994 I was part of the group that posted the (arguably) first paid banner ads on a major network. The AT&T banners, part of the “You Will” campaign, had a 78% clickthrough rate on WIRED Magazine’s Hotwired network.
Lately I’ve been talking to a lot of people about [...]
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Comments are back on, not sure what happened. Changed the primary font and fixed a few things in the sidebars, what do you think, easier to read, or not?
Surprised that Facebook allows this type of titillating advertising (this is SinglesNet?). I hate the redirect crap to intermediary urls. Tricking people like this drives me crazy, [...]
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When I was in my early 20’s I cut my marketing/PR teeth doing marketing communications for everything from Boston Billiard Club, Beerworks and working on the agency of record account for Nantucket. Over the years I’ve written and edited many press releases and have placed clients and friends in all the major news outlets, from [...]
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