by David Evans | Marketing
If a dating site landing page does not immediately appeal to a visitor and get them to register, PPC ads can get expensive, fast. Behold these testing anecdotes from the Conversion Conference. We’ve seen a single security icon (i.e. a lock with a checkmark on it)...
by David Evans | Marketing
The online dating industry spends hundreds of millions of dollars each year to attract visitors. Unfortunately, the majority of visits begin and end on first page the visitor encounters. Called “bouncing”, this single issue is responsible for millions of...
by David Evans | Uncategorized
A reader writes: From what I can see of Google Analytics it cannot track conversions to paid memberships unless they happen at the time someone registers on my site. Do you know of any software that could for example identify where a member came from (i.e. how they...