Online Dating Industry Consulting & Commentary
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Dating Ad Network (Disclaimer: client and advertiser) has undergone a massive upgrade. Members now can have unlimited number of banners per account; the whole network is now sub-divided into 20 niche dating categories; new banner formats added; etc. Blog post describing the changes in detail.
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AOL clearly overpaid for social networking site Bebo last year and is paying for it’s miscalculation dearly. The original sale price was $850 million. Current asking price is said to be around $200 million. What was AOL thinking? This TechCrunch story goes into detail about how Bebo was so much better than other social networks [...]
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Google has launched a system which makes it easier to create display ads. This is good news for dating sites who have relied on Google text ads.
Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve [...]
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In my previous post I continued to admonish the dating industry for the continued poor state of targeted advertising. Besides social networks, no other websites gather such a broad swath of personal information. Social networks have leapt far ahead of dating sites when it comes to advertising and dating sites continue to leave money on [...]
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Two items of interest from Online Dating Insider sponsors.
iovation Partners with IDology to Combat Online Fraud and ID Theft
iovation, the Device Reputation Authorityâ„¢ for the Internet, and IDology, Inc., an innovative provider of identity and age verification solutions, today announced a partnership to provide online businesses with a stronger, multi-layered authentication and fraud prevention solution [...]
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I’m happy to welcome Bonefish as the latest Online Dating Insider sponsor. Bonefish has been providing white label dating solutions for a decade. Click on the ad to learn more about how Bonefish can help you start your dating site.
Online Dating Insider is perfect vehicle to get your brand noticed by online dating executives. Background [...]
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Marc Porcelli at Azoogle blogged about John Battelle blogging about Google Ad Planner Data Vs. Comscore. Of particular interest, Google’s bias toward it’s network and underreporting of visitors.
Marc, you need your own blog, I’m not going to link to a Plaxo blog, contact me if you want help setting up a new one.
Marc’s blog is [...]
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According to TechCrunch, Google has launched an affiliate ad network. What will this mean for Commission Junction as well as small affiliate networks? Also mentioned, the beta of Google’s Pay-Per-Action service.
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True.com intends to increase its advertising budget by approximately 70 percent — to $75 million — over the next year. True is one of the top 100 most-visited sites in the United States, and has nearly 25 million members, with more than 30,000 new online daters joining each day.
The expanded budget will primarily serve as [...]
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While researching different advertising solutions I came across the AdBrite Dating Category. This gives a good overview of the types of ads, daily pageviews and unique visitors found on many dating sites. Useful if you’re looking for dating sites to advertise on.
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