Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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Hitwise has issued a report on the balance of the sexes on popular dating sites. The numbers measure traffic, not membership on the specific sites. Right there I see a red flag. Without transparency into how Hitwise figures out if you’re a man or a woman, what good are these types of stats?
Bill Tancer, Hitwise [...]

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Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large.
Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the summer months in each country; July in the U.K. [...]

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According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men.
I would like to know how Hitwise knows if visitors are men or women. Too bad they didn’t list the breakout of the sexes [...]

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Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large.
Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the summer months in each country; July in the U.K. [...]

[Read more →]

Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large.
Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the summer months in each country; July in the U.K. [...]

[Read more →]

Reach has changed from a user-per-million figure to a simple percentage figures, much easier to comprehend IMHO.
Traffic rank and page views include a breakdown of your ranking by country, and a listing of the top visitors by country.
Via ModernLife.

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Investors Business Daily has a great article chock-full of statistics about the health of the online dating industry.
Last year, only 10% of Internet users visited at least one online dating site, down from 16% in 2005 and 21% in 2002, says the report by Jupiter Research.
Jupiter says 5% of Internet users polled said they signed [...]

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Dating site rankings remain relatively unchanged from last month at Compete.com.
- IAC/InterActiveCorp (IACI) owned Match.com moved up one spot in rank. While it’s not shown in this chart, total traffic to the site grew more than 50% from November to December, which could have resulted in new membership.
- [...]

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Andy over at the Compete blog sent me a link to the top 20 sites in terms of time spent. When do other stats companies do this? Nice touch. Their offices are right down the street, I think an interview is in order.

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