Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

[Read more →]

I finally got around to installing Match.com’s Little black Book Facebook application. I thought it was going to be a welcome respite after doing 7 interviews in a row today.
The opening screen wasn’t very inviting (see blank screenshot), and on the next page, when I invited a bunch of people to the application, I [...]

[Read more →]

According to Comscore, US internet dating sites attracted 22.6 million users in 2007. Only 60 million more people and we’ll achieve complete market saturation. You have your marching orders, let’s make 2008 the year we hit 40 million users.
Via eMarketer.
Traffic

[Read more →]

I am liking the Compete blog’s posts on the online dating market. December’s numbers are of interest, look at the difference between visitors and active members. This is exactly the type of metrics we need to be looking at when evaluating the overall success of dating sites.

Mate1.com and True.com both do a terrific job of [...]

[Read more →]

I looked at the visitor stats for Online Dating Insider and saw that today for the first time there are over 1,000 people reading this blog via email and RSS newsreader. The number goes up and down every day by as much as 100, depending on several factors out of my control, so by the [...]

[Read more →]

Userplane has launched their new Directory.
Selected Features

New “Most Active” chat section - updates every 5 minutes
Ability to sort search results to only see the chats with active users in them
Easier access to chat room personalization because it is now localized in one easy access area
Faster “my users” section w/ enhanced usability
You can now customize the [...]

[Read more →]

ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns. The new system will separate online audiences into heavy, medium and light users.
Comscore, Nielsen, Compete Hitwise and Quantast are the major stats providers. It’s getting more and more difficult to differentiate between them all when you [...]

[Read more →]

Last weekend I stopped by the Boston Coworking party. A room full of Boston’s best web developers, an excellent DJ and free beer. A great way to start my vacation week.
As I have come to expect, I ran into Jay at Compete.com, and I grilled him about what they are up to. The Compete Attention [...]

[Read more →]

Compete has the latest on traffic to mainstream dating sites.

True, previously ranked 9th in terms of member logins, moved into the top five sites. Like many dating services, True sends email as a way to encourage paid subscriptions, and in February nearly 60% of member traffic came through this channel.
Match took the lead with nearly [...]

[Read more →]

A mixed bag of news this week for True.com.
Hitwise and other sites are reporting that true.com traffic doubled in the second week of feb. True now has more unique visitors per month than singlesnet and match.com combined which supposidly are #2 and #3. New myspace campaign ?
Paradigm Shift
The [...]

[Read more →]