Online Dating Industry Consulting & Commentary
From the category archives:
It was a small fish, but it fought like a champion. Yesterday I talked to Psismic, they are releasing a bunch of new features this week. I like the idea of capturing your lifestream, but is it enough to get people to share their information at yet another site? Facebook Connect to the rescue, [...]
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Senior dating site Lavelife Prime is about to begin charging it’s 40,000 members. It will be interesting to see what the attrition rate is once the paywall is in place. Wait, it’s for people over 45, not exactly seniors. Then why does search start at 40? Confusing. Depressing that I am eligible in five years.
Compete [...]
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NY Times has article (reg req’s) about senior dating. Not much to it but here are some stats. According to Nielsen/Net Ratings, the number of online dating site users 55 or older rose 19.4 percent in the last year. Match.com’s 50-plus membership has tripled since 2000. SeniorFriendFinder has 400,000 members. With a name like Gorgeousgrandmas.com, [...]
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weAttract.com, an independent research and development firm, announced today the formation of a new Science Advisory Board. This multi-disciplinary team of nationally renowned psychologists, mathematicians, and educators will advise weAttract as it designs a new generation of search engines and decision-making tools for the Internet.
weAttract has built search systems for leading online dating websites, including [...]
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On Valentine’s Day, Comcast Corp. is launching a new video-on-demand service called Dating on Demand. Digital-cable subscribers who are seeking dates will be able to download videos of singles and upload their own videos. The free service is rolling out today in Philadelphia and Chicago, with Baltimore, Washington, Portland, Ore., and Denver being added in [...]
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First it was Apple with their Switch campaign. Great vignettes of former PC users who had made the switch over to Mac. Recently, my bank started their own switch campaign, complete with an 800 number for assistance. This got me thinking about the PerfectMatch vs. eHarmony battle underway (By the way, watch for True to [...]
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In August, more than 16 percent of those active on the top five dating sites, including Yahoo Personals and Match.com, were 55 and over, and more than 5 percent were 65 and over, according to Nielsen/NetRatings Inc. That’s up from 15 percent in the 55-plus category and 4.8 percent in the over-65 group a year [...]
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According to the StatsmanJournal, registrations by singles 65 and older grew 122 percent last year on Match.com.
The singles trend is expected to explode after 2011, as the baby-boom generation enters its golden years. At their peak, boomers will drive the over-65 population up to 25 percent from slightly less than 13 percent today.
We’ll have more [...]
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