Online Dating Industry Consulting & Commentary
From the category archives:
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety, finance and other issues important to the online dating market. Don’t miss our Startups directory, useful to anyone running dating or social networking [...]
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Markus at PlentyOfFish has found some interesting statistics about Match and eHarmony.
56 million first emails sent per year
132 million winks sent per year
12 couples got married or engaged today thanks to Match.com
Users go on 6 million dates each year. ( ya right)
1 in 1369 dates leads to marriage on match.com (6 million / (12*365))
Match.com makes [...]
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UK research firm Mintel has published the only national report looking at usage and future opportunities in the online dating industry in the UK. The report focuses on helping organizations to not only uncover new opportunities in the market but also to:
· Evaluate the role of the internet in the dating market
· Gain insight into [...]
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As a consultant, it’s important for me to be friendly and familiar with several vendors in any category, from advertising to graphic design to people who optimize databases for profile search. Lately I have been interviewing usability testing companies for a variety of clients.
All clients are not in the same place at the same time. [...]
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Over the years I’ve accumulated a number of online dating industry reports, presentations and other interesting files. Some of the links are to paid reports, others are to PDF’s, Powerpoints, etc. Many are quite old as well, good for historical perspective. This is only the first batch, I have more which need to be cleared [...]
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Marketdata Enterprises has been publishing the only research report that covers all segments of the US dating industry since 1998. The report was recently updated (March 2009) and contains coverage of additional dating sites. new information about dating coaches, the results of 2009 Matchmaking Institute survey and the singles phone chat lines market.
Intended Audience: Dating [...]
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In a previous post I mentioned that Friend Finder Networks had an amazing advertising solution right under their nose but are distracted with the IPO plans. I went back and re-read some of the commentary about the IPO and thought it would be interesting to share some of it.
For people who think starting a dating [...]
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I saw these Plenty Offish ads all over the T in Boston yesterday. I skipped several trains and loitered by this ad at Park Street Station to hear what people had to say about it. If the 10 or so people I overheard and polled, it’s time for POF to hire a real marketing company. [...]
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Twitter Dating With Tweetlove: Adam at Ignighter wrote in to announce that they have launched a Twitter dating application called Tweetlove, basically an aggregator of Single Twitterers.
Talked to a University that is researching the EU online dating market. They said I was talking about things that noone else was, including the CEO’s of the major [...]
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