Online Dating Insider

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

[Read more →]

Kelli Fox at The Astrologer says:

We have an astrology match making web service we supply to dating sites. We don’t ask any questions and only require a members birth date. We provide bar graphs, meters and reports.

I’ve talked to several companies offering astrological matching services over the years. I personally feel strongly about astrological-based matching, [...]

[Read more →]

I was contacted by a graduate student in New York who is doing a thesis and related radio show about the role of science in online dating. He is taping in a few weeks and I want to put him in touch with a few industry experts. If you’re interested, working in the dating industry [...]

[Read more →]

I have a Doppelganger named David Evans. David is the founder of Psychster, (more info) an online psychological research specializing in the social science of social networking. He wrote to let us know about You Just Get Me, a Facebook application launched in October that helps people analyze whether others are forming accurate personality [...]

[Read more →]

Kevin Carmony, recently-resigned CEO for desktop Linux vendor Linspire, today unveiled his new venture, Dating DNA, LLC. Dating DNA provides free and open Web Services which bring 1-click compatibility scoring and other sophisticated dating features to Social Networking sites such as MySpace, Facebook, and Craigslist.
No news that daters have been leaving paid dating sites in [...]

[Read more →]

PersonalityPro has announced Singles365.com , one of the UK’s largest dating sites, successfully launched PersonalityPro’s Personality Assessment Suite of tools including – Personality Assessment and Essay Coaching, Search Tools and Compatibility reporting.
I’ve been keeping tabs on PersonalityPro over the years. Patrick Marshall and his team have assembled a suite of personality assessment tools that appear [...]

[Read more →]

OkCupid has launched a new feature called WTF. I received the press release and read the FAQ on the website. I still don’t understand what is does.
For each match question you and another user aren’t perfectly matched on, WTF will display your respective preferences, your respective answers, how well (or poorly) they matched, and a [...]

[Read more →]

In case you missed it, the battleground for online dating dominance shifted over the weekend.
First, we learned that True.com is most likely delinquent on its advertising payments. As a result True’s ads are increasingly harder to find in the usual places like Myspace and it’s rankings continue to sink. More in the New York Times [...]

[Read more →]

Happy National Singles Week. Did you know that Operation Match, the first example computer matchmaking, took place in 1965?
Behold, a fascinating article in the The New York Times by Ian Ayres about Super Crunchers, which focuses on the matching systems that power eHarmony, PerfectMatch, True and Yahoo! Personals.
This is the best overview of how dating [...]

[Read more →]

After months of cleavage-spotting and erotic videochat ads, this Christian Mingle ad on Myspace was a bit of a letdown. I can’t believe I just said that!
I took a bunch of OKCupid tests over the weekend. That was more fun than I expected, although I was taken aback when branded a “Hornivore” after taking a [...]

[Read more →]