From the category archives:

Personality Testing

Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety, finance and other issues important to the online dating market. Don’t miss our Startups directory, useful to anyone running dating or social networking [...]

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Niche dating sites can be incredibly effective if you’re Jewish, Black, Gay, Athletic or belong to any number of groups where it makes sense to self-identify as part of a particular group of people. Matchmaker was the first site to have many different demographic areas broken out inside a single dating site, but Date.com merged [...]

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Charlie Rose asks Marissa Mayer at Google about who owns their data. full story at TechCrunch.

Marissa Mayer:
Innocently, your credit card company knows a lot what you do. I was reading an article just the other day that said your credit card company knows two years beforehand that you?re going to get divorced with 98 percent [...]

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PCWorld, of all publications, does a great job Analyzing the Algorithms of Attraction, asking the question, Just how do eHarmony, Plenty of Fish, True.com and PerfectMatch.com work under the hood?
I wish reporters would talk to different dating sites. Getting tired of hearing from the same few companies. There are many other interesting stories out there [...]

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Dr. Helen Fisher on 2020

by David Evans on January 29, 2009   in Personality Testing, Profiles

Set your DVR, Dr. Helen Fisher, keynote at iDate 2009, will be features on ABC’s 20/20 Friday, January 30.

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IntroAnalytics People Recommendation Engine

by David Evans on January 16, 2009   in Personality Testing

IntroAnalytics is a startup that will be at iDate. The company was founded by Nick Tsinonis and Gavin Potter. Nick is business partners with Amanda Tsinonis, who is a shareholder in yesnomayB.

IntroAnalytics has developed a unique recommendation engine for people introductions that can easily be integrated into your website. Our algorithms are based on a [...]

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Dr. Helen Fisher to Keynote iDate

by David Evans on January 7, 2009   in Personality Testing, Research

Mandy Ginsberg, Match.com General Manager for North America, will be introducing Dr. Helen Fisher as the keynote speaker for iDate.
Two years ago I worked with Dr. Fisher and Chemistry.com to build their first blogs. Working with the entire team was rewarding I enjoyed spending time with Helen, who possesses an astonishing amount of knowledge about [...]

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Dating Sites Should Be More Like Netflix

by David Evans on December 3, 2008   in Personality Testing

The New York Times has a fascinating article about Netflix, which is offering $1 million to anyone who can improve their Cinematch recommendation engine by 10%. It turns out that improving movie recommendations by 9% was pretty straightforward, it’s the last percent or so that’s proving to be almost impossible. Netflix knows that a 10% [...]

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Match has gone through a pretty radical redesign. Nobody I’ve talked to is a big fan of what they did with the Connections page, but I like the new Daily 5 feature, which is similar to what OkCupid recently launched. I’ll dig into the new features and look later on this week. What do you [...]

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be2 Raises €15 Million

by David Evans on November 13, 2008   in Personality Testing

European VC Index Ventures has pumped €15 Million into dating site Be2. The test is mainly based on the “New York Longitudinal Study” about the five factor model of personality development and Sternberg “triangular theory of love.” I took the test. Seemed very basic in nature. Personality testing aficionados, what do you think about it?

The [...]

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