Online Dating Industry Consulting & Commentary
From the category archives:
Gavin Potter at IntroAnalytics has written a white paper titled Making Behavioral Recommendations Pay, An Analysis of Returns Achieved. I am pleased to see some of the early results discussed publicly. While not exactly earth-shattering in terms of depth, I applaud Gavin for making the results available and urge him to continue to update. In [...]
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I’ve been checking out the Basisnote Chemistry Check system running on Swissfriends.ch. Here are some screenshots I took of the testing process.
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Great article about OKCupid in the New York Times, Looking for a Date? A Site Suggests You Check the Data.
In its fight against much bigger competitors like Match.com, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success. But the blog, which OkCupid started in October, has helped get the [...]
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IntroAnalytics has developed a unique recommendation engine for identifying compatible dates on online dating sites without the use of questionnaires or user profiling. Their algorithms are based on a combination of mathematics and psychology and substantially increase user satisfaction and profitability by providing tailored recommendations that can be used in a variety of ways on [...]
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During the last year, Match.com has refined and upgraded its daily personalized matching program, The Daily 5. Match.com has introduced several additional matching programs to provide a variety of choices for members and centralized them in one place in the ‘My Match’ area of the site for ease of use.
My Match offers the following programs:
– [...]
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As online dating continues to evolve in the direction of enhanced personality matching systems, including visual profile bulders and DNA tests, let us not forget the question, What Does Your Credit-Card Company Know About You?
Takeaway quote: “If you show us what you buy, we can tell you who you are, maybe even better than you [...]
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Last week I mentioned Cinekin, a dating startup that uses movie ratings to match people. Today I was checking out someone on OKCupid and I saw a message that the women I was emailing with also likes Shawshank Redemption.
This got me thinking that things like movie matchmaking are best utilized as features, like on [...]
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Online Personals Watch mentions Cinekin using movie ratings to match people. Fernando, as expected, takes them to task. Josh Berg at Cinekin weighs in calling their algorithmic matching sytems “as good as Netflix.” Without knowing the full details, I can’t argue that claim, outrageous as it sounds.
I like what Josh has to say about 16 [...]
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Basisnote wrote in to say that their scientific compatibility system has recently launched on www.swissfriends.ch, a Swiss dating site. The Basisnote Chemistry-Check is not a DNA test, no sensitive data is collected, it costs about $50 and is simple to use. You can start matching 15 min once the test is shipped to your home, [...]
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Dating sites searching for new revenue streams are hearing a lot more from companies who provide compatibility reports to dating site members.
Years ago I traded WeAttract reports with someone I started dating. We annotated our reports and shared them after our third date. Enlightening to say the least an it didn’t cost us a dime. [...]
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